X – News & Blog Posts

01
May 2015
SPORTS UPDATE with Steve Overmyer
01
May 2015
The business of the Super Bowl
The business of the Super Bowl - Fortune Live More Details
01
May 2015
Recap Of Super Bowl XLIX Commercials
Guest sports marketing expert: Brian Cristiano from BOLD Worldwide More Details
14
Nov 2014
NFL’s Peyton Manning Wants to Make Buying Insurance Sexy
Read Original Article Here Read Original Article Here NEW YORK (TheStreet) -- Faced with bored consumers and the overwhelming marketing blitz of Berkshire Hathaway's (BRK.A - Get Report) (BRK.B - Get Report)Geico, U.S. insurance companies have turned to big name professional athletes like Peyton Manning and LeBron James to make their industry seem a little sexier. Nationwide, State Farm, Progressive (PGR) and MetLife (MET) are all using athletes to pitch insurance products not ordinarily associated with the excitement of a Super Bowl touchdown or a buzzer-beating jump shot. The Denver Broncos' Manning and Cleveland Cavaliers' James, perhaps the most-used pitchmen on the planet, have each stumped for insurance -- Manning for Nationwide and James for Progressive. Read more More Details
19
Jun 2014
Docurated
Read Original Article Here Read Original Article Here Agencies today are faced with the increasingly difficult task of winning new business. To create successful request for proposal (RFP) responses, agencies must bring together their most creative personnel as well their best and most strategic resources to formulate the winning pitch. The so-called Age of Big Data has however brought with it a number of new challenges agencies must overcome. Agencies now deal with larger volumes of content than ever before which can make relevant information difficult to locate. Agencies are also doing more business around the world, employee attrition rates are increasing, file types are evolving, and agency personnel are Read more More Details
13
Jun 2014
How New York City FC is Using the World Cup
Read Original Article Here Read Original Article Here As fans of Brazil, Spain and team U.S.A. flood the various taverns of the five boroughs of New York City, they should expect to see representatives from another soccer team that barely even exists. New York City FC, which doesn’t play a game until next March, is out in force as the2014 World Cup gets underway looking to capitalize on soccer fever and hopefully convert some die hard baseball, basketball and American football fans to Major League Soccer (MLS). Representatives from New York City FC (the FC stands for ‘football club’) are hitting 50 New York bars over the next month promoting the Read more More Details
13
Aug 2013
Mobile Marketing Watch
Read Original Article Here Read Original Article Here Ad agency BOLD Worldwide has just announced the results of its new email marketing campaign for SASS Global Travel, an action sports travel company. Through the use of new data rendering technology created by RUKUS, the campaign delivered “cutting edge marketing performance and customer interaction.” BOLD worked with RUKUS to create a first-of-its-kind video for SASS Global Travel that would grab customers attention and get them excited for an epic ski trip to Argentina. In short, the video integrated customers information into the videos, so they could feel like they were already part of the trip. The company says that the videos Read more More Details
01
Aug 2013
3 Tips For National Advertising On A Small Business Budget
Read Original Article Here Read Original Article Here 1. Tell an honest story. Big companies have budgets to make their TV ads look like Hollywood movies. Small businesses do not. But with an authentic, genuine message and the right team, even low budgets can produce advertisements that look professional and connect a great product or service with target customers. The deeper you can create that connection, the more effective your advertising campaign will be. For example: When we launched the first ever JackRabbit Sports campaign three years ago, the client had a very limited production budget. We wanted the campaign to be honest and connect with every day runners and Read more More Details
03
Jul 2013
Commercial Success At Riverhead Raceway
Read Original Article Here Read Original Article Here DAYTONA BEACH, Fla. — A NASCAR Whelen All-American Series track is the subject of an award winning television commercial, which features a rising star in NASCAR Modifieds and his view from the driver’s seat. The original 2012 version of the commercial for Riverhead (N.Y.) Raceway recently won an industry award for cinematography. The updated 2013 version began its two-month run on June 24. The ad was shot with five HD cameras mounted on a NASCAR Modified driven by Timmy Solomito. It can be seen on Cablevision’s News 12 Long Island, an all local, all news channel. VIEW COMMERCIAL “It was pretty cool Read more More Details
02
Nov 2011
Creating A Sense Exclusivity To Market To Men Via The Xbox
Read Original Article Here Read Original Article Here An interesting article on The Tech Observer examines male marketing strategies talked about at the recent Bro Con, hosted by Guyrilla Marketing Group. One of the most successful ways of luring male consumers is through technology, and the Xbox game console is becoming a particularly useful tool for marketers. Games on the platform can be used by companies to promote a product to their target audience. A good example of this is Call of Duty: Modern Warfare 3 and Jeep, who released a special edition Jeep Wrangler and a virtual version in the game, which players can ride around in if they Read more More Details